Metatrends & Marketplace Analysis

This project analyzed five innovative food products—Pulp Pantry, Bada Bean Bada Boom, Mindright Bars, Rise Bars, and The GEM Bite—through the lens of nutrition trends, consumer behavior, and alignment with the Dietary Guidelines for Americans. I assessed each product’s health potential, sustainability claims, and market positioning, and conducted a SWOT analysis of GEM to explore challenges and opportunities in the functional food space. The project reflects my ability to evaluate products from both a public health and strategic marketing perspective.