Messaging Toolkit

This project centered on translating an industry-funded research study—sponsored by the Cranberry Institute—into an accessible, multi-platform messaging toolkit. The study examined the effects of daily freeze-dried cranberry powder on memory and brain blood flow in adults aged 50–80. I created a press release, key messages, social media copy, and mock visual assets to promote the study’s findings, highlighting potential cognitive benefits. A stakeholder map using a power-interest grid identified key players, from cranberry industry leaders to healthcare professionals, enabling strategic outreach planning that balanced commercial goals with public health messaging.