Consumer Marketing Campaign

Oliva Viva is a frozen dessert concept inspired by the longevity-focused diet of Ikaria, Greece—one of the original Blue Zones. Developed as part of a consumer marketing campaign, this product blends olive oil, goat’s milk, and honey into a heart-healthy treat designed for health-conscious consumers and individuals managing cardiovascular disease. The campaign included brand positioning, content and influencer strategy, and a clear point of differentiation by merging Mediterranean ingredients with the rising olive oil ice cream trend. Oliva Viva connects indulgence with wellness, bringing Blue Zone wisdom to the frozen aisle.