Alex Kaplan

We’re Living in a Trust Economy Consumers have never had more access to health information, yet trust in wellness brands, public health messaging, and established institutions continues to decline. In the age of social media and AI, it is usually up to the consumer to decide right from wrong. Why Trust Is Changing With rumors, false narratives, and an overflow of information available to us, it is difficult to discern what is true. In many ways, consumers are expected to navigate a constant...

TLDRs are great in our society of limited time and limited attention. They’re great until they oversimplify science to make a point where nuance gets lost. “It’s as if you’re not even having the berries.” If you watched this TikTok (linked below), you will see James talking about an enzyme in bananas that knocks out all the nutritional value of berries if you include these two ingredients in a smoothie together. I decided to do some digging. A 2023 UC Davis study aimed to assess whether...

Walk into any grocery store or scroll through Instagram and you’ll see them: collagen cookies, mushroom coffee, and “smart” snacks that...